Roma built its brand in the fashion world with its unique line of bikinis and clubwear. They made a splash in the Halloween Costume industry in the late 1990s with ultra sexy costumes, and have evolved to deliver the hottest designs with a fashion forward focus. Roma imports its fabrics from the Orient, but manufactures the costumes in the United States, ensuring the best quality control while keeping prices down, which results in some of the best valued costumes on the market.

But Roma acquired its international acclaim not on its value, but because of its fiercely unique designs. Year after year, Roma introduces a must-have new costume that outsells all of its competition. As with most costume companies that have its roots in intimate apparel, Roma Costumes run small, closer to junior sizing.